Gruppo Florence believes that true luxury comes from people, their stories, and traditions passed down through generations.
To celebrate this magic, Gruppo Florence is opening a call for applications for the creation of a new episode of Le Mani della Moda, a docufilm that tells the hidden stories of Italian luxury, revealing the 39 workshops that make up Gruppo Florence. Alongside the docufilm, a photography project enriches the narrative, highlighting the faces and hands of those who keep Italian artisanal traditions alive.
LE MANI
DELLA MODA
IS A ROAD MOVIE
CELEBRATING THOSE
WHO MADE ITALIAN
SAVOIR-FAIRE
POSSIBLE
After a first chapter created in collaboration with Central Saint Martins, University of the Arts London, the story continues: a scholarship will be awarded to a prestigious Italian training institution, with the aim of supporting the creation of a new short film that celebrates the historical, artistic, and cultural heritage of our country.
WANT TO PARTICIPATE?
Find out all the details and apply to your institute.
THE JOURNEY THROUGH THE HIDDEN ITALY OF GLOBAL LUXURY
The first chapter of Le Mani della Moda: the journey through the hidden Italy of global luxury was born from the collaboration of emerging talents from Central Saint Martins, University of the Arts London, under the guidance of Roger Tredre, Course Leader of the Fashion Communication and Fashion Journalism MA.
Directed by Peruvian filmmaker Cayetano Garcia Dashurie, the short film follows French model and journalist Inès Céline on a journey through five of Gruppo Florence’s workshops.
A true road movie, it captures the essence of luxury craftsmanship, highlighting the passion and skill behind every piece.
A series of photographic portraits by Olivia Brighi and Silvia Napoli immortalizes the faces of artisans, custodians of skills proudly passed down through generations.
“
Success comes not only from the measurable value of industrial, financial and human capital, but also from an intangible added value: the care and passion handed down, which make this intangible value a fundamental part of our bottom line.
”
HOW IT WORKS
OCTOBER 30, 2024
Call opens
NOVEMBER 15, 2024
Deadline for training institutions to apply
Institutions must submit the signed documentation to the email:
[email protected].
DECEMBER 9, 2024
Deadline for team applications
Training institutions must collect and send an email to
[email protected] with a letter of motivation, a student portfolio, and any additional documents relevant to the selection, in both Italian and English.
BY DECEMBER 16, 2024
Winner selection
The selection will be made by a panel of authoritative figures in the fields of fashion, cinema, and communication (designers, directors, producers, and industry associations). The jury will evaluate applications based on creativity, innovation, and competence.
WHAT THE CALL OFFERS
Find out all the details.
Don’t miss the opportunity to bring your creativity to life and celebrate Italian artisanal excellence by participating in the new episode of Le Mani della Moda.