FLORENCE AS FIORENTE
Florence is not just a city name;
it is not only the cradle, since the Middle Ages, of high-quality textile manufacturing;
it is not just the epicenter of the thought revolution that, with humanism, placed man at the center and the homeland of the Italian Renaissance.
Florence is not just a place but a state of mind.
The name Florentia derives from the Latin word florentes, used to indicate those lush plains.
(Florens adj. flourishing, blooming, luxuriant)